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Amazon: Sales company №1 for making your business

Join now!

Let Amazon pick, pack, and ship your orders

You sell it, we ship it. Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Best of all, FBA can help you scale your business and reach more customers.

Your products are eligible for Amazon Prime FREE Two-Day Shipping, FREE Shipping, and other benefits.

Prime members love FREE Two-Day Shipping, and all customers can get FREE Shipping on eligible orders. When you list your products with FBA, your products are eligible for free shipping, too. As you grow your competitive edge, you can increase your chance of winning the Buy Box.

Plus, when you register for an seller account, you can sell on Amazon's marketplaces in Canada and Mexico. If you also enable FBA for products you list on and, you can reach even more customers across North America who love Amazon's trusted fast, FREE Shipping.

Customers get Amazon's trusted customer service and returns.

FBA handles customer service and returns for orders. Listings are displayed with the Prime logo, so customers know that Amazon handles packing, delivery, customer service, and returns.

Our services let your business grow quickly.

Our fulfillment centers are built with your inventory in mind, and there's no minimum in the number of units you must send. We handle the details to save you time, so you can focus on your business.

You can fulfill orders from other channels.

With Multi-Channel Fulfillment, you can fulfill orders from other sales channels using your inventory stored in Amazon fulfillment centers. Single-source your inventory to streamline your fulfillment operations. You manage your inventory through an online user interface and can direct Amazon to return your inventory in our fulfillment centers at any time.

It's cost-effective and simple.

Pay as you go—you are charged for storage space and the orders we fulfill. The cost of shipping is included in your fees, with no extra charge for Amazon Prime FREE Two-Day Shipping and FREE Shipping on eligible orders. Fees for Selling on Amazon and optional services may apply.

How it works

With these quick and simple steps, FBA can help eliminate your fulfillment headaches and help you scale your business.

1. Set up FBA.

If you already have a Selling on Amazon account, Add FBA to your account. If you don't have a Selling on Amazon account, Get started today.

2. Create your product listings.

Add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory-management software with Amazon's API.

3. Prepare your products.

Make sure your products are "e-commerce ready," so they can be safely and securely transported all the way into a customer's hands. Need supplies? Get Amazon preferred prep and shipping supplies delivered to your door.

4. Ship your products to Amazon.

Create your shipping plans, engage discounted partner carriers, and ship and track your shipments to Amazon fulfillment centers. Amazon's online seller tools can help you through the process.

5. Customers order your products, and Amazon picks, packs, and ships them.

Prime customers get fast, free shipping on your products, and all customers can qualify for FREE shipping on eligible orders. Amazon fills those orders quickly and efficiently using our advanced, web-to-warehouse, high-speed picking and sorting system. Customers receive tracking information from Amazon.

6. Amazon provides customer support on products you sell.

Our world-class customer-service team manages customer inquiries, refunds, and returns for orders on Amazon marketplaces, 24 hours a day, seven days a week.

Get started

New to selling on Amazon? Sign up here

If you have not completed your first shipment to Amazon before October 10, 2016, we invite you to start shipping to Amazon after December 19, 2016.

Tutorials and Training

Amazon offers a variety of resources to help you get started as well as grow your business with Amazon.

Seller University

Gain insight into the Selling on Amazon marketplace, tools and policies for sellers, and the products and services that can help you swiftly grow your business with this curriculum of instructional videos.

Selling Coach

Your virtual advisor inside the Amazon marketplace. Amazon Selling Coach offers personalized recommendations to guide you in maximizing your effectiveness as a seller. 

Kindle Paperwhite - now even better

Highest resolution e-reader display

With twice as many pixels as the previous generation, Kindle Paperwhite has an improved high-resolution 300 ppi display for crisp, laser quality text.

No glare in bright sunlight

Unlike reflective tablet and smartphone screens, Kindle Paperwhite reads like paper.

Read comfortably with one hand

Lighter than a paperback, comfortably hold Kindle Paperwhite in one hand for those times when you can’t put the book down.

Charge monthly, not daily

Kindle Paperwhite won't leave you tethered to an outlet. A single charge can last up to six weeks (based on a half hour of reading per day with wireless turned off and the light setting at ten).

Won't tire your eyes in the dark

Kindle Paperwhite guides light toward the surface of the display with its built-in front light—unlike back-lit tablets that shine in your eyes—so you can read comfortably for hours without eyestrain. Adjust your screen's brightness for great reading in any light.

Next-generation reading experience

Kindle Paperwhite now offers Bookerly, an exclusive font crafted from the ground up for reading on digital screens. Warm and contemporary, Bookerly is inspired by the artistry of the best fonts in modern print books, but is hand-crafted for great readability at any font size.

Typesetting engine lays out words just as the author intended for beautiful rendering of pages. With improved character spacing and the addition of hyphenation, justification, kerning, ligatures, and drop cap support, our best-in-class typography helps you read faster with less eyestrain.

Enjoy reading with larger font sizes without compromising your reading experience. Page layout and margins automatically adapt to work well at even the largest font sizes. The typography and layout improvements are available on over half a million books, including many best sellers, with thousands more being added every week.

Lose yourself in a book

By design, Kindle Paperwhite is purpose-built for reading and creates a sanctuary so you can lose yourself in a book. Unlike tablets and phones, Kindle doesn’t distract you with social media, emails, and text messages.

Our Products

We delivery best products from China

Self-publish eBooks and paperbacks for free with Kindle Direct Publishing, and reach millions of readers on Amazon.

Get to market fast. Publishing takes less than 5 minutes and your book appears on Kindle stores worldwide within 24-48 hours.

Make more money. Earn up to 70% royalty on sales to customers in the US, Canada, UK, Germany, India, France, Italy, Spain, Japan, Brazil, Mexico, Australia and more. Enroll in KDP Select and earn more money through Kindle Unlimited and the Kindle Owners' Lending Library.

Keep control. Keep control of your rights and set your own list prices. Make changes to your books at any time.

Publish in digital and print. Publish Kindle eBooks and paperbacks for free on KDP.

Get started today! Self-publish with KDP for free.

For Authors

Submit your book.

Review the submissions check-list and start by entering your book title and cover, catchy one-liner and other information. At the time of submission, you will be asked to review and accept the mission & Publishing Agreement. We’ll take 1-2 business days to review your submission — a little longer if we have a ton — and send you an email once it’s approved for launch.

Get ready.

Plan how you’re going to let your fans and network know that you’re putting your book up for a publishing contract. Facebook fans, Twitter followers, and email lists you have accumulated over the years are great places to start.

Launch it!

Your approval email will include a preview link so you can see exactly what everyone else will see. We’ll also tell you the exact launch date for your Kindle Scout campaign. All campaigns last 30 days. The more nominations your book receives the more likely it will get the attention of our Kindle Scout team and be selected for publication.


At the end of your Kindle Scout campaign we will send you an email to let you know if your book has been selected for publication. We will do another internal review to ensure your book is ready for print. If published, everyone who nominated the book will receive an early, free copy and be invited to leave reviews.

Be considered for a publishing contract in 45 days or less.

Royalty Options

Any publisher, author, or other rights holder can select the 70% royalty option for their individual eligible titles. To select the 70% royalty option for new or existing eligible titles, follow the instructions on the help page.

Title Eligibility

To qualify for the 70% royalty option, books must meet these requirements:
  • The author or publisher-supplied list price must satisfy list price requirements
  • The list price must be at least 20% below the lowest list price for the physical book
  • Titles must be made available for sale in all geographies for which the author or publisher has rights

The title will be included in a broad set of features in the Kindle Store, such as text-to-speech. This list of features will grow over time as Amazon continues to add more functionality to Kindle and the Kindle Store.

Titles must also be enrolled in KDP Select to be eligible for 70% royalty on sales to customers in Brazil, Japan, Mexico, and India.

All books are still eligible for the standard 35% royalty as long as the title meets list price requirements. For full details, see the Pricing Page

Royalty Calculations

If you select the 35% royalty option, your royalty will be 35% of your list price without VAT for each unit sold.

If you select the 70% royalty option, your royalty will be 70% of your list price without VAT, less delivery costs (average delivery costs are $0.06 per unit sold, and vary by file size), for each eligible book sold to customers in the 70% territories listed below, and 35% of the list price for each unit sold to customers residing outside the 70% territories.

If we sell your digital book at a price below your list price without VAT in order to match price with a third party selling any digital or physical edition of the book, or to match Amazon’s price for a physical edition of the book, you will receive 70% of our sale price for each eligible book sold to customers in the 70% territories, less delivery costs, and less any applicable VAT. For additional details .

70% Territories

The 70% royalty option only applies to books sold to customers in the countries listed below. You do not need to live in one of the 70% territories in order to receive the 70% royalty option.

70% Territories:
* Digital Books enrolled in will be eligible to earn 70% royalty for sales to customers in Brazil, Japan, Mexico, and India. The List Price you set for Brazil, Japan, Mexico, and India must also meet the 70% for sales to customers in these territories.

If your Digital Book is not enrolled in KDP Select or you do not meet the 70% list price requirements, you will earn 35% royalty.

For sales to customers outside of the 70% territories, royalties are calculated at 35%, and these transactions appear at a 35% rate in the sales report. For sales to customers in Brazil, Japan, Mexico, and India, the 70% royalty option is only available for titles enrolled in KDP Select. For full details.

Public Domain

The 70% royalty option is for in-copyright works only. Works published before 1923, books consisting primarily of public domain content, and other public domain works are only eligible for the 35% royalty option.

If you add substantial original content or publish an original translation so that your book is not primarily public domain, then it would be eligible for the 70% royalty option.
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Have a question or want to learn more about how Amazon can help you build your business? Simply enter your information in the fields below and we will follow up with you shortly. If you are an existing seller on Amazon and have a technical question, contact technical support (Seller Central login required).

Please Note: All new Selling on Amazon subscriptions include access to sell on,, and Fees, available product categories, and selling requirements may vary between the three marketplaces.

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